‘Selling Scenery’ Features Region

Part of the Roanoke Regional Partnership’s holistic approach toward economic development is centered on livability with a focus on the outdoors – hence Roanoke Outside. Our goal is to create the place where businesses and people want to be.

The Virginia Economic Review recently published “Selling Scenery” which opened with:

“When executives at Traditional Medicinals decided to build an East Coast manufacturing and processing operation, they cast a wide net. ‘We looked at places everywhere from Birmingham, Alabama up into Pennsylvania,’ said Blair Kellison, CEO of the California-based company, the leading seller of wellness teas in the United States. For Kellison and his team, the priority was finding a location that offered the right cultural fit for the company and its employees.”

And they found that in the Roanoke Region of Virginia.

You can find the feature here.