Roddy Walston and The Business to Headline Road to Hoopla at Elmwood Park

j roddy and the business hoopla beer festival roanokeJ. Roddy Walston and The Business will headline a battle of the bands style event for Devils Backbone Brewing Company’s “Road to Hoopla” on Saturday, Aug. 3 in Roanoke. The free concert and beer festival will take place in Elmwood Park.

J. Roddy Walston and The Business bring their American rock style with amazing and full sounds that will get concertgoers up and dancing. The group, featuring band members Billy C. Gordon (guitar), J. Roddy Walston (piano, guitar), Steve Colmus (drums), and Logan Davis (bass), is influenced by Bob Seger and Bruce Springsteen.

Gates at Elmwood Park for Road to Hoopla will open at 3 p.m. with music starting at 3:45 p.m.

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The battle of the bands format features four regional music acts that will “battle” for a spot to play at the brewery’s signature fall festival Hoopla, which is scheduled for Sept. 27-29.

The August 3 event includes Chupacabras, Morgan Wade, Tony Camm & the FUNK Allstars, and 49 Winchester, all Virginia-based acts. Concert-goers will vote for their favorite band at the event; experience the Devils Backbone adVAnture Van with games and Hoopla ticket giveaways, as well as local food trucks, vendors, and plenty of DB beer.

Chupacabras feature a cocktail of boogie and funk, Morgan Wade has roots in country and rock, Tony Camm & the FUNK Allstars is a high-energy “psychedelic funk circus,” and 49 Winchester plays heartfelt Appalachian folk.

Devils Backbone will feature a special release for the event, 540 Peach Mango Wheat Ale. The summer craft beer will be available on draft at Road to Hoopla and in 12-ounce, 6 pack cans in the Roanoke area only for a limited time.

Beer proceeds from this free event are going back into the community through a partnership with the Roanoke Outside Foundation. The fit is natural. Devils Backbone founders and employees are passionate about the outdoors and understand the impact things like trail development, river access, and creating opportunities for youth from all backgrounds can have both on a region’s quality of life and as an economic driver.

Reserve a FREE ticket