RIDE Solutions Makes it Easier to Zag All Winter

Posted on December 4th, 2018

As RIDE Solutions’ Zagster bikeshare program enters its second winter, the regional alternative transportation program wants to encourage citizens to keep exploring their bike transportation options through a new Zag All Winter campaign.

Because cold-weather riding may be a new experience for many cyclists, RIDE Solutions is incentivizing the use of the bikeshare system in two easy ways. All current and new members can get immediate access to five free hours of ride time by using the promo code ZagAllWinter18 in the Zagster app.

Also, RIDE Solutions will hold weekly prize drawings every Monday. Every Zagster trip taken the previous week earns riders one entry. Prizes include additional free ride time, Zagster and RIDE Solutions swag, and gift certificates to Walkabout Outfitter to help riders suit up with appropriate cold-weather gear.

“That first blast of cold air can be a bit intimidating,” said RIDE Solutions program director Jeremy Holmes. “But cold-weather bike commuting is more comfortable than it sounds if planned for, and a great way to keep up a healthy active transportation habit throughout the year. Winter is still a great time to be outside in the Roanoke Valley, and getting around by Zagster bikeshare is a perfect way to enjoy the season.”