Everything You Need to Know About Road to Hoopla

Devils Backbone Brewing Company’s “Road to Hoopla” is Saturday, Aug. 3 at Elmwood Park in Roanoke.

And the Roanoke Outside team is pretty excited about this first-time event. You should be too!

All of the live music is free. And proceeds from beverage sales benefit the Roanoke Outside Foundation. Gates at Elmwood Park for Road to Hoopla will open at 3 p.m. with music starting at 3:45 p.m.

Reserve a FREE ticket

Road to Hoopla is a music and beer festival featuring a battle of the bands style concert — you get to vote for the winner, who will play at the brewery’s signature fall festival Hoopla, which is scheduled for Sept. 27-29.

The August 3 event includes Chupacabras, Morgan Wade, Tony Camm & the FUNK Allstars, and 49 Winchester, all Virginia-based acts. Concert-goers will vote for their favorite band at the event; experience the Devils Backbone adVAnture Van with games and Hoopla ticket giveaways, as well as local food trucks, vendors, and plenty of DB beer.

j roddy and the business hoopla beer festival roanokeAnd then there’s the headliner: J. Roddy Walston and The Business (pictured at right) bring their American rock style with amazing and full sounds that will get concertgoers up and dancing. The group, featuring band members Billy C. Gordon (guitar), J. Roddy Walston (piano, guitar), Steve Colmus (drums), and Logan Davis (bass), is influenced by Bob Seger and Bruce Springsteen.

If you are coming for the beer, Devils Backbone will feature a special release for the event, 540 Peach Mango Wheat Ale. The summer craft beer will be available on draft at Road to Hoopla and in 12-ounce, 6 pack cans in the Roanoke area only for a limited time.

3 Things to Know for Road to Hoopla

  1. Gates open Saturday at 3 p.m., and live music is expected to go until 10 p.m.
  2. Bring your own 16-ounce reusable cup to help us reduce waste. Steel pints or plastic cups from FloydFest, GO Fest, or other festivals are ideal. (No glass please.)
  3. Tickets are free! Reserve your spot and possibly some extra swag in advance here.