Anthem GO Outside Festival
Date: October 17, 2020
Time: 06:00 pm - 11:00 pm
Location: River's Edge Park, Roanoke VA
GO Fest Pivots in 2020 with Small Events
The Anthem Roanoke GO Outside Festival (GO Fest) isn’t happening in the traditional sense. The event, which is put on by the Roanoke Outside Foundation and Roanoke Parks and Recreation, will not happen in person due to the COVID-19 pandemic, but you can show your outdoor community spirit in other ways.
GO Fest will pivot from a large festival to a series of smaller, socially distanced events that still contribute to the Roanoke Region’s outdoor community.
“We want it to be a weekend where everyone makes it a point to do something outside,” said Julia Boas, events director for the Roanoke Outside Foundation.
Here’s what you can expect for the weekend of Oct. 16-18:
- Outdoor activities across the region: Clubs and businesses can plan an outdoor, socially distanced gathering, event, clinic, talk, etc. and add it to the outdoors. Visit the GO Fest website to see a schedule.
- Scavenger hunt: Go Quest is a team scavenger hunt that allows participants to post pictures, videos, GPS markers, and more in real-time. Teams work together, but don’t necessarily have to be physically together, to accomplish real-life challenges like finishing hikes or bike rides to singing in a public location. Teams that accomplish the most could win cash and outdoor gear. Registration for GO Quest will go live in early September.
- Benefit concert: If CDC and state health guidelines allow, GO Fest will host two socially distanced benefit concerts with proceeds going to Project Outside. Event seating will be VIP-style with boxes where a limited number of friends and family will be allowed to share a 12′ x 12′ space. Andy Frasco & The U.N. will headline with openers Empty Bottles and Lazy Man Dub Band.
“If we want to continue developing as an outdoor community we need to be willing to invest even more in our community strength,” Boas said. “GO Fest is honored to be able to kick-off the fundraising efforts this year for Project Outside. It gives us hope and excitement for the future during difficult times.”
Project Outside is a community fund created by businesses, governments, and individuals to support outdoor capital improvement projects, maintain key outdoor assets, and help launch and support businesses in the outdoor sector. It is a partnership between the Roanoke Outside Foundation and land managers (i.e. local governments, ATC, NPS, etc.) of identified regional outdoor assets. Project Outside funds will be used to fill maintenance funding gaps in projects or initiatives and pool resources to tackle new outdoor infrastructure projects.
The goal is to raise $100,000 this year, and then keep it going. This is our time to invest in our community strength – the outdoors – to continue positioning the Roanoke Region as a preferred place to live, work, play, and visit. Corporate supporters are leading the charge with $50,000 already pledged to Project Outside from Anthem, Carilion Clinic, Freedom First Credit Union, Haley Toyota, Hydro Flask, Member One Federal Credit Union, Blue Ridge Hydroponics, Draper Aden Associates, and Orvis.