Devils Backbone Brings Hoopla to Elmwood Park; Proceeds Benefit Roanoke Outside

road to hoopla devils backbone roanokeOn Saturday, August 3, Devils Backbone Brewing Company’s “Road to Hoopla” will stop in Roanoke for a free concert and beer festival in Elmwood Park.

The battle of the bands format features four regional music acts that will “battle” for a spot to play at the brewery’s signature fall festival Hoopla, which is scheduled for Sept. 27-29.

The August 3 event includes Chupacabras, Morgan Wade, Tony Camm & the FUNK Allstars, and 49 Winchester, all Virginia-based acts. Concert-goers will vote for their favorite band at the event; experience the Devils Backbone adVAnture Van with games and Hoopla ticket giveaways, as well as local food trucks, vendors, and plenty of DB beer.

The brewery plans to announce another special act for the Roanoke show later this summer. Gates at Elmwood Park for Road to Hoopla will open at 3 p.m. with music starting at 3:45 p.m.

Beer proceeds from this free event are going back into the community through a partnership with the Roanoke Outside Foundation. The fit is natural. Devils Backbone founders and employees are passionate about the outdoors and understand the impact things like trail development, river access, and creating opportunities for youth from all backgrounds can have both on a region’s quality of life and as an economic driver.

“Roanoke has been foundational in making Devils Backbone the biggest craft beer brand in Virginia since we started in 2011,” said Devils Backbone COO Hayes Humphreys. “The appreciation for quality craft beer from Roanoke beer lovers has been evident since I worked my first beer festival in the city a decade ago.”

He added: “The Road to Hoopla is going to be an awesome celebration of Adventure, Beer Positivity, Passion, Humility, Family, Integrity, and Stewardship – the seven values that make Devils Backbone a community-minded company. It’s just a taste of what folks can expect at our Basecamp during Hoopla, and we’re hoping to see an over-representation of Roanokers there this year.”

It’s hard to have a conversation about the outdoors without mentioning live music and craft beer.

“Our values align perfectly with those of Devils Backbone which is why we were thrilled when they asked us to partner on Road to Hoopla,” said Julia Boas, events manager for the Roanoke Outside Foundation. “All dollars donated through beer sales on August 3 will be used to continue development of Morningside Bike Park, building river access, and creating new ways to show outdoor enthusiasts all the opportunities in their backyard.”

Chupacabras feature a cocktail of boogie and funk, Morgan Wade has roots in country and rock, Tony Camm & the FUNK Allstars is a high-energy “psychedelic funk circus,” and 49 Winchester plays heartfelt Appalachian folk.

Learn more and RSVP here.